$2 million dollar annual revenue in Jim's Mowing? Is it possible?
Scaling a business to $2 million a year isn’t easy—especially in the lawn care industry.
But Jim’s Mowing franchisee Gerald Schlebusch made it happen in just six months. By focusing on team-building, operational efficiency, and customer engagement, he took his franchise from $1,500 per week to over $194,000 per month with only five employees.
In this episode:
Gerald reveals the exact strategies he used to skyrocket his business.
He talks about why paying employees well creates long-term success, how optimizing scheduling and routing increases profitability, and why customer service is the key to higher pricing and retention.
If you’re a current franchisee or considering Jim’s Mowing as a business opportunity, this episode is packed with valuable insights that can help you scale faster and smarter.
Key Takeaways:
-
Paying Your Team Well Leads to Growth.
Gerald believes in compensating employees at a level that makes them feel valued. A well-paid, motivated team results in higher retention, better service, and business stability. -
Investing in Equipment Boosts Productivity.
Over six months, Gerald invested over $100,000 in high-quality machinery, trailers, and vehicles. Proper equipment ensures faster service, fewer breakdowns, and maximum efficiency. -
Scheduling and Routing Optimize Profitability.
Careful scheduling and strategic route planning helped Gerald’s team minimize downtime and maximize the number of jobs completed per day. This small change significantly increased revenue. -
Networking and Customer Engagement Bring in New Business.
Simple acts like greeting neighbors while working led to new leads and referrals. Gerald also built strong relationships with local business leaders to generate additional opportunities. -
Exceptional Customer Service Justifies Higher Prices.
Instead of lowering prices to compete, Gerald focused on delivering premium service. He educates customers on the value his team provides, allowing him to charge higher rates while still winning business. -
Delegating Responsibilities Allows for Faster Scaling.
Gerald learned to let go of certain tasks and trust his team to handle operations. This shift freed up his time to focus on business growth and strategy. -
Work-Life Balance is Essential for Long-Term Success.
Rapid growth comes with challenges, including burnout. Gerald makes it a priority to disconnect, spend time with family, and maintain his energy for the business.
If you want to scale your business efficiently while maintaining profitability and work-life balance, Gerald’s story proves it’s possible.
Tune in now to learn how to apply these strategies to your own franchise!
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