40k revenue in my first month! Interview with Micheal Du Plessis from Jim's Fencing
Are you ready to learn what it takes to build a thriving business through franchising?
In this episode, we speak with Michael Du Plessis, a Jim's Fencing franchisee from Christchurch, who shares his powerful journey from running a civil construction business to making a highly successful start with Jim's Fencing.
Michael's proactive and hands-on approach offers a treasure trove of insights for aspiring franchise owners looking to grow their businesses quickly and effectively.
In This Episode:
In this episode, you'll learn how Michael used his background in construction to build his franchise into a booming business.
He shares his unique marketing strategies, like leveraging "donut days" to connect with valuable partners, and how running his own advertising helped keep his workflow steady.
Michael talks about the importance of proactively putting himself out there, running his franchise as a business (not just buying a job), and the creative tactics he uses to turn everyday opportunities into advertising gold.
If you're looking for actionable insights into franchise growth, local marketing, or scaling a service-based business, this episode is full of strategies you can start using today.
Key Takeaways
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Marketing Through Community Engagement: Learn how Michael used "donut days" to build relationships with local businesses by personally visiting them with donuts and business cards. This simple yet effective tactic allowed him to increase awareness and generate new leads.
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Turning Opportunities Into Advertising: Discover how Michael creatively used a client's fence to set up free advertising at a busy intersection, turning a repair job into a marketing opportunity. His proactive approach helped him get exposure in high-traffic areas, all while benefiting the customer.
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Running Your Franchise Like a Business: Michael emphasizes the importance of treating a franchise like a business rather than a job. He shares his approach to managing workload, investing in marketing, and ensuring a steady stream of work by being proactive rather than waiting for leads.
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Listening to Customers to Increase Conversions: Michael explains that listening to customers is key to converting leads into jobs. By understanding exactly what clients need and focusing on meeting those needs, he not only wins contracts but also builds long-lasting relationships.
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Balancing Work and Family: Learn how Michael manages his time by implementing simple systems like whiteboards to track projects and sticking to a consistent schedule that allows him to balance work and family effectively.
Tune in to hear Michael's inspiring journey and actionable tips for building a successful franchise business.
If you're serious about taking your franchise to the next level, this episode is packed with practical advice you can't afford to miss!
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