How to do better marketing as a Tradie with David List from List Media!
Small business owners work hard to generate leads, but many let thousands of dollars slip through the cracks by missing one crucial step—follow-up.
The reality is, sending a quote or getting an inquiry isn’t enough. If you’re not consistently following up, you’re leaving serious money on the table.
In this episode:
Digital marketing consultant David List shares how automating your follow-up process can drastically increase conversions and revenue.
He also dives into key digital marketing strategies every small business should use, including optimizing your Google Business Profile, leveraging video storytelling, and tapping into local marketing channels.
If you want to grow your business without spending thousands on ads, this episode is packed with actionable strategies you can implement right away.
Key Takeaways:
-
Follow-Up is the Secret to Higher Revenue.
Many businesses send quotes but never check back. David explains how businesses that follow up within an hour are nearly seven times more likely to convert leads into paying customers. Automating this process ensures no opportunity is missed. -
Automated Follow-Up Saves Time and Closes More Deals.
With tools like Trade Magnet, businesses can set up email and SMS follow-ups that keep leads engaged. The right timing and messaging make all the difference in turning inquiries into sales. -
Optimizing Your Google Business Profile Boosts Local Visibility.
A complete and active profile helps businesses rank higher in search results. David shares how responding to reviews, updating photos, and engaging with customers can drive more traffic and leads. -
Video Storytelling Increases Engagement and Brand Trust.
Using the "ABT" method (And, But, Therefore), businesses can create compelling video content that resonates with their audience. Video marketing isn’t just about showing services—it’s about telling a story that connects with potential customers. -
Leveraging Local Marketing Can Bring in More Clients.
Posting helpful content in community groups, using flyers, and sponsoring local events can create a strong local presence. These simple, low-cost strategies help businesses stand out in their neighborhoods. -
Owning Your Digital Assets is Critical for Long-Term Success.
Many businesses rely on third-party platforms, but owning your website, email lists, and social media accounts ensures full control over your brand. David explains why this is essential for long-term growth and security.
If you’re ready to stop leaving money on the table and start using smarter marketing strategies, this episode is a must-listen.
Tune in now to learn how small tweaks can drive massive results for your business!
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