March 20, 2025

Live Franchisee Interview Replay with Gavin from Jim's Mowing

Leaving behind a 24-year retail career wasn’t easy, but for Gavin Piazza, it was the decision that changed everything.

Tired of the long hours and limited flexibility, Gavin made the bold move to buy a Jim’s Mowing franchise—and it paid off.

With a steady stream of leads, full control over his schedule, and a business that reflects his values, Gavin has built a career that finally works for his life.

In this episode:

Gavin shares the highs and lows of his transition from retail to running his own Jim’s Mowing business.

He talks about the early chaos, the systems that helped him scale, the financial rewards of franchising, and why customer trust is the secret to long-term growth.

If you're thinking about starting a Jim’s Mowing franchise, this episode breaks down exactly what you can expect—and how to make it a success.

No photo description available.

Key Takeaways

  • Get your systems right before taking on work.
    Gavin emphasizes the importance of organizing your banking, email, and lead management systems before rushing into the field. This helps you avoid overwhelm and sets your business up for long-term control and growth.

  • Customer reliability matters more than pricing.
    According to Gavin, most customers just want someone who shows up when they say they will. Reliability builds trust, which leads to consistent work and long-term client relationships.

  • Diversification keeps your business profitable year-round.
    Mowing makes up less than half of Gavin’s revenue. He keeps busy with gutter cleaning, landscaping, and property cleanups—especially during the slower winter months.

  • Jim’s brand power makes customer acquisition easier.
    Gavin says many of his commercial clients trust him simply because he’s part of Jim’s. The brand carries weight and gives franchisees an edge over independents.

  • Leads and support make franchising worth the fees.
    While he once considered going independent, Gavin admits that the leads, systems, and support provided by Jim’s Group are unmatched. The franchise model eliminates the guesswork of building a business from scratch.

  • Confidence in pricing grows over time.
    Gavin started off undercharging, but as his skills and confidence grew, so did his rates. Today, he prices based on value—not fear—and still secures quality work.

  • Flexibility and control improve your lifestyle.
    One of the biggest perks? You work the jobs you want and the hours that suit your life. For Gavin, that means spending more time with family while still growing a profitable business.

If you’re serious about building a reliable, flexible, and rewarding business, a Jim’s Mowing franchise could be the perfect path forward.

Tune in now to hear Gavin's honest experience—and how you can apply his lessons to your own franchising journey

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Gavin Piazza Profile Photo

Gavin Piazza

Jim's Mowing Franchise Owner

Jim's Mowing franchisee